June 12, 2012
So I am in the process of rebranding Gingiber.
At 1st, I thought this would be easy. I sell nursery decor, right? But, as it turns out, lots of adults like my cushions and prints too! And sometimes, calling yourself "Nursery Decor" can isolate a potential audience.
What to do? Gingiber is a strange sounding word. I've been using it for years. Now I am wondering if I should go for a total change and not only refocus my brand, but change the name of my company too? Like to a word that you can pronounce without being confused?
Sigh. What to do. I am working with a fantastic graphic designer for a new logo. But, as it turns out, having a brand without a compelling backstory can be difficult to design for. I have always just drawn what I want to draw. Now as I try to expand, I am trying to be more strategic.
Do I want to be the brand that makes trendy animals? The "fox, owl, and whatever the next trendy animal is" shop? Not sure.
And this is where I could really use your help, friends. If you would be so kind as to leave in the comments section words and thoughts about your impression of Gingiber. Like, what words would you use to describe my products? How do they make you feel?
Thanks in advance. I would really appreciate your input. For reals.